LaneFirst Home services
When a homeowner needs a contractor, they search Google, open Maps or ask ChatGPT who to call. We make sure your business is the first name they find, with a Google profile, reviews, local pages and a website built for the way home service customers search.
Free PDF audit in 2 business days: your Maps ranking, reviews vs. competitors, AI search check and your top 5 fixes. See what's in the audit
Every month in the US
Google Keyword Planner, US average monthly searches, October 2026.
Each trade has its own page: what customers search for, when they search, how to set up your Google profile and which plan most companies start on. The search counts are for each trade's main "near me" search.
Don't see yours? Get my free audit: most local services work the same way.
Not a home service, but it works the same way: drivers search, check reviews and call. Get Chosen.
A dentist or a restaurant has a front door. Most contractors don't. That changes how Google ranks you and what customers look for before they call.
Every one of these searches ends with someone picking a business from the first few names they see.
Three steps, and the first one is free.
Where you show up today for your top searches, your reviews next to the top 3, and your top 5 fixes, in 2 business days.
We walk through the audit together and you pick a plan.
Everything is set up in the first month, and you get a plain report every month after that.
| Included | Get Found$299 a month | Get Chosen$699 a month | Own Your Area$1,199 a month |
|---|---|---|---|
| Google profile set up and managed | Yes | Yes | Yes |
| Review requests and replies to every review | Yes | Yes | Yes |
| New service and town pages | — | 2 a month | 4 a month |
| AI search answers (FAQs and structured data) | Basic setup | Yes | Yes |
| Call and form tracking | — | Yes | Yes |
| Local links and press mentions | — | — | Yes |
Plans from $299 a month. 3-month minimum, then month to month. Compare all plans
Yes. Most home service businesses run as service-area businesses: your address stays hidden and your profile lists the towns you serve. Ranking still depends partly on where you're based, so we focus on the areas closest to you first and build pages for the rest.
Sixteen home service trades have their own page here, from plumbing and HVAC to gutters and biohazard cleanup, plus auto repair. If customers find you by searching for a service near them, your trade fits even if it isn't listed.
On Own Your Area, we work with one company per trade in your service area. If that matters to you, ask about it on the call after your audit.
No. Local Services Ads are Google's paid program. Our plans cover your free Google presence: your profile, reviews, local pages, AI search and website.
Our plans are $299, $699 or $1,199 a month, each with a 3-month minimum, then month to month. The price is the same for every trade.
Written by George, founder of LaneFirst. Updated October 2026. Sources: Google Keyword Planner (US, October 2026) and Google Business Profile Help.
We'll check how you show up on Google Maps, in reviews and in AI answers, compare you with the top 3 businesses near you, and send you a PDF with the 5 fixes that would bring you the most calls. Free, within 2 business days, no obligation.
5 to 7 pages, written in plain English. Yours to keep, whether or not you work with us.