LaneFirst Pricing

Local SEO pricing, published.

Three monthly plans, the same for every trade. No setup fee, a 3-month minimum because local search takes time, and month to month after that. Every plan starts with a free PDF audit.

Get my free audit

Free PDF audit in 2 business days: your Maps ranking, reviews vs. competitors, AI search check and your top 5 fixes. See what's in the audit

Three plans, published

$299 Get Found, a month
$699 Get Chosen, a month. Our most common plan.
$1,199 Own Your Area, a month

3-month minimum, then month to month. No setup fee.

Which plan fits you

Most businesses start on Get Chosen. Small shops start on Get Found and move up when they want new pages every month.

See the full comparison table

$299 a month Get Found

For one-crew and owner-run businesses that need the basics done right and kept up.

  • Your Google profile set up and run every week
  • A post every week
  • Review requests and a reply to every review
  • Listings on Apple Maps, Bing, Yelp and trade directories
  • Basic AI search setup
  • Website Care Plan
  • A one-page report each month
$699 a month Get Chosen

For most local businesses: everything in Get Found, plus new pages and tracking.

  • Everything in Get Found
  • 2 new service or town pages a month
  • Full AI search answers on your site
  • Call and form tracking
  • A monthly report and a 20-minute call
$1,199 a month Own Your Area

For competitive cities and businesses covering several service areas.

  • Everything in Get Chosen
  • 4 new service or town pages a month
  • Local links and press mentions
  • A quarterly strategy call
  • One company per trade in your service area

How billing works

No long contracts and no surprises.

  • No setup fee. The first month includes setup: your profile, listings and review requests, plus call tracking on Get Chosen and Own Your Area.
  • 3-month minimum. Then month to month. Cancel any time after the first 3 months.
  • 2 months free for a year up front. Pay for 12 months, get 2 of them free.
  • Same price for every trade. A gutter company and a plumber pay the same for the same plan.
  • You own everything. Profile, site files and domain stay yours if you leave.
  • The audit is free. No obligation, whether or not you sign up.

Website pricing

No website, or one that doesn't bring in calls? Start here, then add a plan.

One time Website, $299

A fast, mobile-friendly site linked to your Google profile, live within 48 hours of your OK. You see it before you pay. What's on every site

Optional Care Plan, $99 a month

Hosting, security, domain renewal, monitoring and fixes. Included free in every monthly plan.

Questions

How much does local SEO cost?

With us, $299, $699 or $1,199 a month, depending on how much ground you want to cover. Many agencies don't publish prices at all; we'd rather you know before the first call.

Is there a setup fee?

No. Setup happens in the first month and is part of the monthly price.

What does the 3-month minimum mean?

You commit to the first 3 months. After that, every plan runs month to month and you can cancel any time. Google needs a few months to notice new reviews, posts, pages and listings, so shorter trials rarely show anything real.

Is there a discount for paying up front?

Yes. Pay for a year up front and get 2 months free.

What happens to my profile and website if I cancel?

They stay yours: your Google profile, your site files and your domain. We hand everything over.

Do I need a website to start?

No, but it helps. If you don't have one, we build one for $299 one time, and the Care Plan that keeps it running is included in every monthly plan.

Get your free Google visibility audit

We'll check how you show up on Google Maps, in reviews and in AI answers, compare you with the top 3 businesses near you, and send you a PDF with the 5 fixes that would bring you the most calls. Free, within 2 business days, no obligation.

What's in your free audit

  1. 1Your Google Maps ranking map. Where you show up for your top 5 searches across your service area, street by street, next to your top 3 competitors.
  2. 2Google profile scorecard. Categories, services, photos, hours, description and posts, with every missing or wrong item flagged.
  3. 3Reviews vs. your competitors. Your rating, review count and how many new reviews you've had in the last 90 days, side by side with the top 3.
  4. 4AI search check. What ChatGPT and Google's AI answer when someone asks for the best business like yours in your city, and whether you're named.
  5. 5Website check. Is it fast and easy to use on a phone, can people call or request a quote in one tap, and does it have pages for your services and towns? If you have no website, what a site should include.
  6. 6Listings check. Whether your name, address and phone match on Apple Maps, Bing, Yelp and the main directories for your trade.
  7. 7Your top 5 fixes, ranked by impact. Clear next steps, including the ones you can do yourself today.

5 to 7 pages, written in plain English. Yours to keep, whether or not you work with us.

Required

One audit and one follow-up email. No spam.