LaneFirst Websites
We build a fast, mobile-friendly site in your business name, linked to your Google profile, with a quote form that goes straight to your phone or email. You see it before you pay.
Free PDF audit in 2 business days: your Maps ranking, reviews vs. competitors, AI search check and your top 5 fixes. See what's in the audit
Google turned off websites made with Google Business Profiles in March 2024. The old business.site links redirected to the profile until June 2024, and then stopped working.
Plenty of profiles still point to a dead link. When a customer taps "Website" and gets an error, they call the next business.
The "Website" button is one of the most-tapped buttons on a profile. A broken link costs you calls you never hear about.
A real website on your own web address for $299, and we update the link on your Google profile.
Built for one job: turning someone who found you on Google into a call or a quote request.
No long project, no meetings about fonts. Four steps, and you approve the result before you pay.
Tick "I also need a website" on the audit form. Your audit then includes a recommendation for your site.
In your business name, with your services, towns, photos and reviews, linked to your Google profile.
You see the finished site before you pay anything. The $299 is due only once you're happy.
Within 48 hours of your OK, on a web address registered to you. Add the Care Plan if you want us to look after it.
There's no wrong answer if a site gets built and kept up. Here's how the options usually compare for a busy owner.
| Build it yourself | Hire a web agency | LaneFirst | |
|---|---|---|---|
| Your time | Evenings and weekends | Meetings and revisions | A short call and one review |
| Upfront cost | Low, plus a monthly builder fee | Often thousands | $299, after you've seen it |
| Linked to your Google profile | If you set it up | Sometimes | Always |
| Who owns the domain | You | Check the contract | You |
| Time to go live | Whenever you finish | Weeks | 48 hours after your OK |
Yes. The web address is registered to you, and the site files are yours. If you ever stop working with us, you keep both.
Within 48 hours of your OK. You see the site before you pay, and it goes live once you approve it.
For $99 a month: hosting, security and SSL, yearly domain renewal, monitoring and fixes, keeping the quote form working, and a short monthly note on visits and calls. Cancel any time; you keep the files and the domain.
Yes. If you're on Get Found, Get Chosen or Own Your Area, the Care Plan is included at no extra cost.
Google turned off websites made with Google Business Profiles in March 2024, and the old links stopped redirecting in June 2024. If your profile still points to an old business.site address, customers who tap "Website" end up nowhere. We replace it and update the link on your profile.
Not necessarily. Your free audit checks your current site: speed on a phone, one-tap calling, a quote form and pages for your services and towns. If it does the job, keep it.
Written by George, founder of LaneFirst. Updated October 2026. Sources: Google Business Profile Help on the end of Business Profile websites (2024).
We'll check how you show up on Google Maps, in reviews and in AI answers, compare you with the top 3 businesses near you, and send you a PDF with the 5 fixes that would bring you the most calls. Free, within 2 business days, no obligation.
5 to 7 pages, written in plain English. Yours to keep, whether or not you work with us.